Our Story

That's right — we're just your average ordinary, apron-wearing, skyscraper scaling, superheroes ready to tackle your meat and veggie challenges. Yeah, that's us. Our superpower is bold, unique rubs and seasonings that will conquer any villainous meal. Rumor has it the Joker once said, "Just Rubs is no joke".

Here, at Just Rubs, we are serious about one thing — helping you create the most flavorful feasts imaginable. When accomplished, some will want to be you; others will envy you. People will ask for your “secret”. And, while sitting on this lofty and well-earned perch, you’ll lean back, satiated from your perfect meal, and think to yourself with a smirk, “Freakin’ nailed it.”

Our story begins with Jimmy. Jimmy is nothing short of a culinary genius — a multiple award-winning BBQ grill master — who is as genuine and authentic as they come. He is tall on taste and short on ego. Everyone needs to know a Jimmy.

Jimmy created the RUB1OUT® line of rubs and seasonings — not in a month or a year, but over a couple of decades — making continual minor tweaks in search of the holy grail of perfection. Jimmy then took his show on the road with his mobile smoker, cooking up a storm, and sharing his love for cooking meats with the general public. In mere months, RUB1OUT products were available in over 200 retail stores in seven states. This growth is a testament to the inventor’s passion for the product and its quality. In 2018, for personal reasons, Jimmy opted to sell the RUB1OUT line of proprietary rubs and seasonings to Just Rubs. And, as you may expect if you know Jimmy, he remains committed to the continued brand development and customer experience.

Just Rubs commits to building upon Jimmy’s legacy of using the best ingredients and sticking to a fun-loving philosophy. Grilling and cooking are activities that bring people together for the best experiences — and the food should be just as exciting. Tall order? Well, another rumor suggests we can leap tall buildings in a single bound. We hope you agree that Just Rubs is just right.

Get your flavor party started today! Our meat seasonings include a beef rub, jerk rub, pork rub, and poultry rub! Find out where to buy our products by checking out the Store Locator page or Shop online.